Goals-Based Financial Planning
As a team, our objective is to help our clients reach their long-term goals and dreams. One way in which we add value to our clients is to create a financial plan based on your unique goals and circumstances. In 1982, when Penny Bond started our firm, she wanted to offer financial planning differently from how most advisors did things at that time. In her experience most advisors were sales people who sold the “hot” investment and tried to add value to their clients by outperforming the Dow Jones Industrial Average. Penny thought designing portfolios should be more about helping clients reach their long-term goals and Bond and Devick has been utilizing Goals-Based Financial Planning ever since.
We run retirement projections by helping our clients define their goals and design a financial plan to help them toward achieving those goals. As a result of the planning process, each of our clients has a targeted investment return we are trying to achieve over the long run. This targeted return depends on the strength of their retirement projection.
Some of our clients have very strong financial plans and the goal of their portfolio is to stay ahead of taxes and inflation by achieving a long-term return of 4%. Other clients need higher returns (and more risk) because their plans are not as strong. Our goal is to not give our clients any more risk than they need to take. Based on the long-term targeted return of your plan, we will design a portfolio aimed to achieve that return over the long run. We concentrate on our clients’ goals and objectives and we believe this is the best way to manage assets and invest portfolios rather than trying to “beat” an index. If the Dow Jones Industrial Average increases by 10% during any given year and a client meets their long-term return objective of 6%, we consider it a successful year because they are closer to meeting their goals.